York Region Transit route 'Viva Pink'

Viva Pink is a Viva base route operated by YRT in Markham, Richmond Hill, Vaughan, and Toronto, ON.

Basic
Viva Pink serves mainly Enterprise Blvd., Highway 7, and Yonge St.

This route has 1 main branch:
 * Viva Pink Unionville GO Station - Finch Terminal (Weekday rush hours only)

Viva Pink serves the Unionville, Markham, Richmond Hill, and Thornhill communities. It also serves Downtown Markham, Markham Civic Centre, Flato Markham Theatre, First Markham Place, Seneca College Markham Campus, Beaver Creek Business Park, Richmond Hill Centre Terminal, Thornhill Village, and Centerpoint Mall.

Viva Pink runs alongside Viva Green between Enterprise and Warden, Viva Purple between Enterprise and Richmond Hill Centre, and Viva Blue between Richmond Hill Centre and Finch Station.

History
Viva Pink first started operating on January 2, 2006, as part of Viva phase 4. It was the last Viva route to be implemented. In 2007, Viva Pink was officially assigned route 604. This number was only seen by the public for a short time before being removed, although this number is used on Google Maps' transit routing for the route.

On February 12, 2012, to accommodate vivaNext construction, the eastbound Bayview vivastation was moved to High Tech Rd. just west of Bayview Ave., resulting in a route detour along Yonge St., High Tech Rd., and Bayview Ave. for all northbound Viva Pink buses. Due to the same reason, ridership on Viva Pink has decreased over the past year due to passengers utilizing the faster route 300 to go to Finch Station, despite the 50 cent surcharge.

Viva Pink began to use the rapidways on Highway 7 East between Bayview Avenue and Highway 404 on August 18, 2013, and between Highway 404 and Town Centre Blvd. on August 24, 2014. The section between Town Centre Blvd. and Warden Avenue is scheduled to open in December 2014.

The Rapid Transit Network Plan will extend Viva Pink east from Unionville GO Station to McCowan Road in 2015, to compensate for the restructuring of Viva Green.

Vehicles
Viva Pink is primarily a 40ft route, and uses Van Hool A330. Occasionally 60ft Van Hool AG300 and Nova Bus LFX/LFS Artic may provide service.